design~

Creative shaped through exploration, attention to detail, and consideration of use.

A person holding a phone that displays the newsletter.
An example of the layouts designed for mobile and larger devices.
An example of the layouts desinged in two colorways.

project name


From Here, It's Possible™ Newsletter



project summary


This newsletter supports the Texas Tech From Here, It's Possible™ campaign by sharing stories that reflect its essence. Unlike previous editions, this version was coded by a vendor, requiring close coordination with project managers and developers.

 

responsibilities


Design, Vendor coordination and managment, Quality-check and testing

A focused view of the Texas Tech University Press logo on three different book spines ranging from small to large.
A breakdown of the Texas Tech University Press logo. It shows variations in color and layout.
A photograph of a sketchbook with initial concepts of the logo design.

project name


Texas Tech University Press Logo



project summary


The project brief had two main requirements: to feature an iconic Texas Tech University architectural element and to ensure the logo remained legible at half-inch size. After extensive testing and refinement, both goals were successfully achieved.

 

responsibilities


Project management, Design

A sketch used in the refining process of the logo.
A breakdown of the final logo showing the preferred use as well as a horizontal and one-color layout.
A photo of a sketchbook with concepts for the logo.
A picture of the photocard mailed for the event.
A picture of the booklet used for the event.

project name


Literary Lubbock

project summary


The goal was to refresh the Literary Lubbock brand with a logo that could be reused annually. The final design features a conceptual icon, representing both an eye reading a book and the sun rising over a vast landscape. Print materials were designed for longevity, with layouts that allowed event staff to easily edit them by copying and pasting content.

 

responsibilities


Project management, Design (logo, postcard, brochure), Press handover

A closeup of an illustrative spread. It feaures hand-drawn typography and an illustration of a T-rex skeleton.
A spread highlighting free, family-friendly experiences in Lubbock. There are drawing of prehistoric animals, art hot spots, and a longhorn by a cabin.
A spread highlighting festivites in Lubbock. The spread features drawings of wine, cowboys, folklore dancers, and fireworks.
Multiple spreads highlighting confessions of Lubbock legends. These feature William Clark Green, Jo Harvey Allen, and Cleto Cordero.

project name


Visit Lubbock Spreads



project summary


"Free in Lubbock" is the first spread in the Visit Lubbock travel guide series and was created to showcase family-friendly spots in a fun, engaging way. The client liked the design and requested a similar approach for subsequent spreads. Adjustments were made to fit different content and to create unique variations.

 

responsibilities


Illustration, Design

View more work: ux/ui ✿ design ✿ code