2024 president's report

 

A showcase of the 2024 President's Report design in tablet, mobile, and desktop. The website features a muted black and white color palette with scarlet accents. There are large photo features and subtle decorative elements.

 

project summary


The 2024 President's Report highlights the yearly achievements of Texas Tech University. This page is unique as it targets diverse audiences, including university leaders, current students, alumni, prospective members of the Texas Tech community, and competitor audiences.

This project represents the first iteration of the 2024 Texas Tech brand in digital application. Initially developed with print considerations, the brand system had to be adapted to suit digital platforms. This adaptation involved addressing accessibility, licensed components, and other digital-specific requirements. Additionally, the project incorporates micro interactions and motion effects to create an engaging and interactive user experience.

 

responsibilities


Market research, Concept and wireframing, Design, Development handoff and support, Quality-check and testing